Add value to your marketing programme with PR

How can PR raise awareness of my products and services?

Using the media to raise your profile is a marketing tool often overlooked by many businesses but a good public relations campaign can be extremely cost-effective in comparison to paying for advertisements.

Readers of magazines and newspapers are potential customers who could be looking for new products or suppliers so it is important to exploit these openings rather than leave it to your competitors.

How does PR work?

The basis of a dynamic PR campaign involves raising awareness of your activities by producing a regular series of press releases. Well-written copy created by a professional consultancy such as DMPR is frequently carried in prominent magazines and newspapers. It’s also important to develop good links with key editors and writers which can be achieved on your behalf by an experienced media specialist.

Why use PR?

In an increasingly competitive marketplace, your company needs to find new ways of promoting its products and services. Adding PR to your sales and marketing programme means you can make use of free opportunities to communicate to existing and potential customers, targeting more publications than possible in a typical advertising schedule. In addition, articles carried in editorial pages are usually perceived with more credibility than conventional advertisements.

How much does it cost?

It depends on how proactive you want to be in the marketplace but DMPR can provide a competitively priced service based on either a retained or ad-hoc arrangement.